For years. greeting card and stationery companies have marketed their products almost entirely to middle aged women. However, recently there has been a major shift to a younger generation of consumers, both male and female. This shift is due to the fact that younger people are motivating the stationery market. This shift creates an opening for conventional stationery companies to branch out to new stationery ideas that will appeal to a younger generation of stationery customers.
Now, you might be saying how can this be true. With the technological world we live in where email, text messaging and internet, how can stationery be so popular? Easy, because of how technologically advanced the world is people are often longing for human contact. This makes traditional stationery even more appealing for important or sentimental purposes.
Obviously a box of stationery will not be replacing a PDA or cell phone any time soon. Stationery will always be around to help people communicate in a more personal way which is an idea that appeals to every generation.
Stationery has historically provided people with a personal form of communicating, however, today keeping in touch means much more than simply exchanging contact information and important news. Stationery is an outlet for personal expression as well as a communication device, which is why today’s stationery companies offer a variety of products to meet the quality, personalization, convenience and style and demands of their customers.
Quality is a must have when shopping for stationery. Well produced stationery will last you for years to come. As well as being a lasting product, the quality of the stationery will be apparent to your friends and family. Good quality stationery tells the person you’re writing to that you have taste and they will appreciate what you have to say more.
Personalization is everywhere. In today’s society you can get just about everything personalized. Why not get personalized stationery? By adding your name, monogram or initials to a product you automatically make it more of a personal thing. When you’re buying stationery for a gift you always want to get it personalized. This tells the person that they meant enough for you to take time.
Convenience is an important thing to keep in mind when shopping for your stationery. It might be easier to go to your local stationery shop (if you even have one), but it might cost more. Why not shop online from the privacy and comfort of your home. When choosing your stationery company, whether it’s online or in person, be sure to pick a stationery company that won’t charge you for the conveniences they offer. A few things to keep in mind are:
- Make sure the company guarantees their product against any printing error or damages.
- Make sure to get the company’ s phone number. It’s usually easier to reach a customer service representative by phone than it is through the website.